Universal sex differences in online advertisers age preferences: comparing data from 14 cultures and 2 religious groups

Abstract 

The search for a potential partner has been aided over recent years by the widespread use of online dating sites and this process of relationship formation has conveniently presented an ideal opportunity for researchers to analyze human mating desires and to compare evolutionary and social constructivist based hypotheses. One such aspect of human mating behaviour yet to be thoroughly explored using access to online dating advertisements is the idealized age desired by each sex when considering a possible relationship. This study accessed minimum (youngest age considered) and maximum (oldest age considered) age preferences from 14 separate cultures and two religious groups from both sexes at ages 20, 25, 30, 35, 40, 45, and 50 years. The results showed that overall there was a growing disparity between males own age and preferred age of partner as males themselves aged (as indicated by greater effect sizes with advertisers age), with females showing a pattern for preferences around their own age or older. Females did not express an age preference for males younger than male's age preferences for females at any advertiser's age. On only three occasions were there no age differences between the sexes in their desire to initiate a relationship with the opposite sex. The results were clearly concurrent with earlier findings supportive of evolutionary or adaptationist interpretations. Neither a random pattern of age preferences more consistent with an arbitrary norms prediction, nor clear evidence for toy boy proclivities in females or males was found. Future studies utilizing the methodology used in this study to examine other human mating decision making processes are proposed.